Nettet10. des. 2012 · The specialty literature mentions in under the name of “Hofer Matrix” or "Product/Market Evolution Matrix” and is quite similar to the Arthur D. Little matrix. Picture 1 displays the present matrix where strategic business units are graphically represented according to two basic indicators: competitive position on the market and … NettetThus, Hofer developed the Product/Market Evolution Portfolio Matrix, or Life Cycle Matrix. Dimensions STAGE OF INDUSTRY EVOLUTION Early Development Rapid Growth/Takeoff Shake-Out Maturity/Saturation …
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NettetHOFERS PRODUCT-MARKET EVALUATION MATRIX Hofer and Schendel propose a 15 cell matrix that considers the stages of development of the product or market ant the competitive position of different businesses in a companys corporate portfolio. NettetMarket Evolution Charles W. Hofer and Dan Schendel, they described seven stages of the life cycle, each with certain characteristics by which the position of the market can be identified. Characteristics CAUSES OF MARKET SHIFTS 1. A major blunder by the industry leader 2. A major investment program by a well positioned follower 3. small towns in north carolina mountains
How to use a product matrix for decision-making (template)
NettetHofer’s Matrix. Hofer criticizes the BCG matrix because it inadequately represents new businesses in new industries that are just starting to grow. Hofer offers an extension of … NettetHofer’s matrix reflects the stage of development of the product or market. Business units are placed on a grid showing their stage of product-market evolution and their … NettetCHARLES W. HOFER’S MODEL WHAT IS HOFER’S PORTFOLIO MATRIX ? Ch. W . Hofer’s Portfolio Matrix (or just Hofer’s Portfolio Matrix) is a tool used in the field of marketing; it belongs to the group of portfolio matrixes. It facilitates the graphic visualization of the competitive position of a company for each of the individual phases … higs contracts