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Before you write a word of copy, you need to identify the singular goal of the page or asset you are writing. What do you want the reader to do after they read this copy? Just like your website won’t be effective without a primary goal, any given page, asset, or segment of copy won’t be effective unless you … See more In addition to a goal, every page on your website will have a main point. For a service page, it’s the service value proposition. For the … See more Writing copy isn’t like writing a blog post. Every line… every word… needs to be intentional. The #1 purpose of a line of copy is to get the reader to continue to the next line. If the reader does not continue reading, the … See more If you read the work of a new copywriter, it usually sounds like a kid pretending to be a business person. It’s randomly stiff, formal, and full of … See more The main mistake that most non-copywriters make is focusing on their business, brand, or subject rather than the target audience aka … See more WebGood thing copywriting is our speciality. MarketSmiths provides high-quality, sustainable copywriting solutions so your agency can be assured great content—delivered on time and on message. Sometimes, projects suffer from a lack of clear-cut writing responsibilities, leaving you and your client wondering who’s going to provide the words. s6021
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