WebNov 22, 2024 · In part due to the size of the campaigning industry in the US, digital campaigning practices are often developed and professionalized in the United States before being adopted in other countries (Sussman & Galizio, 2003, and see; Roemmele & Gibson, 2024 for an updated discussion on the eras of political campaigning including … WebCreating a narrative is a branding strategy not unlike the tactics used by companies such as Nike and Apple. Instead of a product or company becoming a brand, a party or political candidate becomes a marketable brand that people can relate to. Would you like to learn more about creating a narrative that people respond to and remember?
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